I must admit I was delighted when I first heard that the Microsoft Empire had decided to strike back at Apple by recruiting Jerry Seinfeld.
For two years, Microsoft has been prodded and poked fun of in Apple's "I'm a Mac, I'm a PC" ads on both sides of the Atlantic, and the company has finally snapped. In a last-ditch, and very expensive, attempt to fight humour with humour, the beleaguered software giant is paying the comic Jerry Seinfeld $10m to appear in a massive new ad campaign of its own.
Because I REALLY hate those MAC vs PC ads.
You know like this one...
OK I don't REALLY hate them. I admit they're brilliant.
But how come even though I'm cooler than the cool guy and even dress like him, I'm made to feel like the fat dork in a suit?
Just because I'm too poor to own a Mac and join the Green Apple cult. And even though I don't even own a tie. How unfair is that?
So naturally my first reaction was..... oh please please please Jerry...never mind which system is better...just make me COOL again. Yadda. Yadda. YADDA?
But then reality sank in.
Bill and Jerry? A fading comedian and a nerdy multibillionaire?
Together in a Microsoft ad?
Uh oh. What's worse than a fat dork in a suit?
I'm afraid we're going to find out....