Toxic masculinity is one of the greatest curses of humanity. It turns boys into beasts and bullies.
It demeans women, and kills them in horrifying numbers. It drives men to murder each other all over our bloody planet, in one senseless war after the other.
It was largely responsible for Donald Trump's victory, and it's what the ghastly Andrew Scheer is trying to use against Justin Trudeau.
And since I hate bullies of any kind with a passion.
I really like this video.
And what makes me like it even more, is the hysterical way many right-wing men are reacting.
Gillette is under fire from men’s rights activists and rightwing publications for a new advertisement that engages with the #MeToo movement and plays on its 30-year tagline “The Best A Man Can Get”, asking instead: “Is this the best a man can get?”
With some of the sleaziest Trump supporters in the U.S. lining up to declare that they will NEVER use a Gillette product again.
And this tells me all I need to know about our own scuzzy right wingers.
The Conservative Canadian political commentator Ezra Levant wrote: “A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men … Count this 30-year customer out.”
Misogyny is them. And Levant really is a pig.
As for me, I don't have a problem with those who criticize men, and I must admit this image made me howl with laughter.
Until I realized that they were saying that "boys will be boys." And suddenly I wasn't laughing.
For it brought back the time when I had to fight every day to defend myself from the bullies in my life...
Which just happens to be the same reason I now fight bullies like Andrew Scheer and Doug Ford.
Let me be clear, the day this political thug who would encourage religious fanatics to bully LGBT kids in our schools becomes my Premier, will be the day Hell freezes over. Instead I will resist him until the day he is defeated or arrested. #onpoli pic.twitter.com/zfsLzI4lc9— Simon (@montrealsimon) June 8, 2018
And the same reason I support a leader like Justin Trudeau who stands up for the rights of women and gay people...
Like no other prime minister.
And why I don't have the slightest problem with a video that asks men to be better than they are.
In fact I think it's about time. We need more messages like that one. The bullied kids need to hear them, so do women, and all the other victims of toxic masculinity.
So good for Gillette.
For this is what I believe:
Women will not be truly free, as they must be if we are ever going to live in a kinder gentler world.
Until men can can overcome their brutish indoctrination.
And free themselves as well...